Bisociative Thinking as a Theoretical Framework for Group Decision Support Systems
نویسنده
چکیده
Emergent idea creation is an important function in organizations for stimulating innovation, and is often accomplished through group activities such as brainstorming using Group Decision Support Systems (GDSS). Research has attempted to provide some best practices related to the various components of GDSS, with mixed results. This article focuses on the advantages of one type of GDSS, Electronic Brainstorming Systems. We offer a model that suggests bisociative thinking process can improve the quality of idea creation from an EBS. A research design to test the model is provided as well implications for organizations and manager.
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